| For years, Joker Machine has been producing some of the finest custom accessories and performance parts for motorcycles and recreational vehicles. Located in Montclair, California, Joker Machine has risen to the top of its field. According to Operations Manager, Mike Ingle, the reason for this success is simple. “We’re all enthusiasts; we all ride,” Mike says with a great deal of pride.
It’s obvious that all the folks at Joker Machine know their stuff and the technical expertise and commitment to quality and design is apparent when you learn a bit of history about the company. Brian Truesdale, Research and Development Manager, told us that the company evolved from an aerospace company approximately ten years ago. They are now a leading edge producer of more than 300 performance parts and accessories for American V-Twin motorcycles and recreational vehicles. Geoff Arnold, General Manager of Joker Machine, says that another reason for the success of the company is that the folks there are a “tight-knit” family. Geoff stated that on most weekends employees get together to ride, or they can be found together at the racetrack as well.
While the camaraderie certainly fosters a high degree of dedication and commitment, it is Joker Machine’s attention to detail and focus on quality that makes their products #1. Mike said that each part is 100% inspected and quality assured. Practice is what makes Brian say, “We’re known as the best.” Part of the reason that such high standards can be maintained is that all the work is done in-house and includes everything from suspension components to throttles!
Currently, Joker Machine has become involved in Supermoto racing. This sport provides the ultimate challenge for riders since dirt bikes are used on a road racecourse that is equipped with jumps! Talk about the best of both worlds! This type of innovative involvement has led to impressive growth of the company. Geoff told us that the business has grown 20-30% per month and hasn’t slowed in the last two years! So, how do you get products from Joker Machine? Well, that is simple too! First, you can contact your Drag Specialty or Parts Unlimited dealer. Better yet, you can check out their website at www.jokermachine.com to see the latest in accessories and apparel. Finally, to sum it all up, Mike Ingle said, “we’re about creating products that make people smile and bring pleasure to their lives.” That definitely sounds like a winning attitude and a great strategy.
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